Let's make Arts and Culture central to our story
Home is where the Art Is
Let’s make NS the place people come to combine history, natural beauty, and culinary and other adventures, with arts and culture always front and centre.
From our theatres to our literary and music festivals, comic-cons, galleries, dance, circus, from traditional to cutting edge contemporary work, from performing arts to artist and fine craft studios, let's work together to make it so that you can’t be in or come to NS without tripping over and celebrating our culture.
We believe if we work together, art and culture will become not only truly central to our lives, but visibly so - part of our story of how we see ourselves, and how we present ourselves to the world.
If we say that we are not just another pretty place, then let's show what else we are.
Arts and Culture central to our story
Nova Scotia is home to an incredible, vibrant arts and culture sector, a critical economic building block for the province. According to the Culture Satellite Account (2020), culture contributes $989 million to Nova Scotia’s GDP and accounts for more than 14,000 jobs, employing more people than farming, fishing and forestry combined.
We reflect Nova Scotia in both traditional and cutting edge ways in every village and city of the province from Yarmouth to Sydney. Through music, dance, theatre, circus, visual arts, media, literature, craft and all the other disciplines, we create community identity, connect people from different communities and backgrounds, instil pride in Nova Scotians, and are a major draw for both tourists and new residents to Nova Scotia.
However when we look at tourism marketing, it often doesn't celebrate the vibrant diverse cultures and forms of expression that are part of our traditional charm and our dynamic and diverse modern culture.
The coalition is working to develop stronger relationships with the Tourism Division of NS Department of Communities, Culture, Tourism and Heritage to ensure that we come out stronger, and with a sense of common purpose to increase our resilience as a sector and as a province, and building our own internal audiences as well as national and international ones.
Be part of the story!
Ensure you have an up-to date presence on the novascotia.com website.
There are resources on this site. In order to put your content online, make an account on the Nova Scotia Partnership portal. If you haven't made an account, contact Stephanie Wadden.
3. Regional Tourism Authorities
Get a group of artists or cultural leaders in your community together with with your regional tourism authority, and have them meet with you so they understand what your and your neighbours have to offer visitors to your region. Ensure they include the arts in health practitioner recruitment packages, and in tourism initiatives like maps or websites.